All this commotion with Jason Kidd getting into a DUI after leaving SL East reminded me that I completely forgot to post about my first time at SL East over the 4th of July weekend. After Simyone Lounge (SL’s) huge success in the city, EMM Group decided to bring another branch of the club to East Hamptons in the former Lily Pond space. The club is a little bit removed from most other things in the Hamptons but I suppose that helps with noise complaints and over crowding on the roads. The building itself actually can host two venues, one is usually a restaurant while the other is a nightclub. To the left of the building, is the new Brasserie Beaumarchais East and to the right is SL East. The long red carpet has a very glamorous look and guests can crowd the ropes but not one, but three different sides. Once inside, the first room you are in happens to be the split between Beaumarchais and SL East and unfortunately there are two random bathrooms in that same room so you first enter the venue to this massive crowd waiting to use the restroom. But once you get past that crowd you enter a quite large nightclub area. The venue is split into four portions: the bar area at the front, the main area with all the tables in the middle, the “VIP” area behind the DJ booth and the outdoor smoking section that also has bottle service seating. [Photo via]
The music towards the beginning of the night tends to be more rap music and then it switches more to house and open format later on in the evening. All the photography is within the club is handled by Kirill Was Here so you can be sure to expect a lot of champagne
facials showers. Once the crowd starts filing in the club became so packed that moving became almost impossible. All of the tables were full and the only place to sit were outside but many of those were wet from the rain earlier. Everyone was dancing on top of their couches and bottles and sparklers were coming as if the recession just ended…then again, what recession? Considering there are really only two major club options in the Hamptons (South Pointe and SL East) SL East, from what I’ve heard about South Pointe, is more for a crowd looking for an open-format song-set throughout the night. It’s much more fun with a table but there is the outdoor area where you can sit and talk with friends if you’re looking for a calmer night out. But then again, who really comes to SL East for quiet conversation? Be sure to check out SL East for a wild night out east in the Hamptons!